Martech 5000 - Personalize Optimize
The most networked companies in the personalization and optimization category of the Martech 5000. The ranking is based on Nudge.ai's relationship intelligence analysis of how many business relationships their employees have and how strong those relationships are.
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Martech 5000 - Personalize Optimize
The most networked companies in the personalization and optimization category of the Martech 5000. The ranking is based on Nudge.ai's relationship intelligence analysis of how many business relationships their employees have and how strong those relationships are.
Yext Yext is the leading Digital Knowledge Management (DKM) platform. Yext's mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.
7.ai 7.ai is redefining the way companies interact with consumers. Using artificial intelligence and machine learning to understand consumer intent, 7.ai’s technology helps companies create a personalized, predictive and effortless customer experience across all channels. The world’s largest and most recognizable brands are using intent-driven engagement from 7.ai to assist several hundred million visitors annually, through more than 1.5 billion conversations, most of which are automated. The result is an order of magnitude improvement in digital adoption, customer satisfaction, and revenue growth. For more information, visit: www.247.ai
Optimizely Optimizely is a startup based in San Francisco, California. The company was founded by two former product managers from Google, Dan Siroker and Pete Koomen. Dan served as the Director of Analytics during the Obama 2008 presidential campaign. While there his team relied on the use of A/B and multivariate testing to maximize email sign-ups, volunteers, and donations to raise over $100 million in additional revenue for the campaign. But optimization was hard - you needed technical skills and know-how to run even the simplest of tests. After the campaign, Siroker teamed up with Koomen to create a world-class optimization platform that was easy to use - to provide a platform for business people to be able to conceive and run experiments that helped them make better data-driven decisions. Since completing Y-Combinator in 2010, Optimizely has seen strong and growing demand. Highlights include: - In less than two years our first product passed established players to become the leading A/B and
Demandbase Demandbase�??s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel. The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the accounts showing inte... Show more rest and intent at the very beginning of the buyer�??s journey. Once these audiences are created, they are available for use in programs across the buyer�??s journey �??targeting, engagement and conversion. And you can also drill down into each audience to see its firmographic makeup, how well that audience is performing at each stage of the funnel and what programs are running for that audience. From the Platform, marketers can also access ABM Analytics, which
BloomReach BloomReach accelerates the path to purchase - from acquisition through the onsite experience. Essentially, we match your supply to the web’s demand throughout all digital touch points. At the core of platform is data, big data. BloomReach solutions are powered by our Web Relevance Engine (WRE), a big data, machine learning technology. The WRE analyzes over 1 billion consumer interactions and 5 terabytes of data per day. Weekly, we look at over 1.2 billion relationships between webpages and identify and act on nearly 200 million relationships. Our system continuously optimizes your site, learning from web wide data, your product catalog, and user behavior in order to give each visitor a great experience across channels and devices. BloomReach is headquartered in Mountain View, CA with offices in New York, Bangalore and the United Kingdom. It is backed by Bain Capital Ventures, Lightspeed Ventures, and NEA. For more information, please visit http://www.bloomreach.com.
SmartBear Software Here at SmartBear we're geeks too! We offer powerful, affordable and easy to use code review, automated testing, performance testing and post deployment monitoring tools, meaning a solution for every problem. Our tools work well in small company environments and are easily converted to enterprise environments. We have helped over one million professionals worldwide ensure the quality of their APIs, desktop, mobile, web and cloud-based applications since 2003. Join the SmartBear family and download a trial of our products on our website: http://smartbear.com Check out our blog, Software Quality Matters or follow us on Twitter @SmartBear. If you need to contact us you can call +1 978-236-7900 (Mon - Fri 8 AM - 6 PM EST) or email us here.
Sailthru Sailthru helps modern marketers acquire, grow, and retain customers. With over 3Bn global consumer profiles under management, Sailthru's powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – enables its customers to easily deliver relevant, personalized engagement across all channels, powered by machine learning and first-party data, driving higher revenue, improved customer lifetime value and reduced churn. The world's most innovative publishers, including Business Insider, Refinery29 and Mashable, and the world's fastest growing ecommerce companies, including Rent the Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed. Founded in 2008, Sailthru's exceptional group of investors include Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures.
Persado Persado’s platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado’s software linguistically engineers the optimal language, replacing the guesswork of copywriting. Using Persado, leading brands such as American Express, Citi, Esurance, E*TRADE, LivingSocial, Neiman Marcus, Verizon Wireless, and Vodafone are realizing tens of millions of dollars in incremental revenue compared to campaigns written traditionally, using copywriters. Backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures, Persado sells directly and in partnership with Experian Marketing Services, Oracle Marketing Cloud, and Salesforce Marketing Cloud. The company is h
AB Tasty AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate. Specialized knowledge no longer required Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. M... Show more ake any changes you want in just a few clicks. Create any and all testing scenarios You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT). Precisely define the pages and visitors to include in your tests Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test
Monetate Monetate powers multi-channel personalization for the world’s best brands. Built for speed, the Monetate Platform’s easy-to-use interface allows marketers to create, test and deploy an unlimited number of personalized digital experiences with limited need for IT or consulting resources. Monetate delivers personalization solutions that help brands create unique and compelling experiences that are linked across channels. With Monetate, marketing is transformed from a world of discrete campaigns to one of always-on, personalized experiences that maximize the lifetime value of each individual customer. Monetate is used by the world’s leading retail brands to grow revenue faster by being faster. Founded in 2008, Monetate influences billions of dollars in revenue every year for world-class companies like Macy’s, QVC, Patagonia, Sur la Table, The North Face and hundreds of other market leaders. Learn more about how Monetate helps the world’s leading brands personalize now at: www.moneta
UserZoom In business since 2007, UserZoom offers an all-in-one, multi channel and agile approach to managing customer experiences by enabling Businesses to cost-effectively plan, research, design, and measure Customer Experience and User Experience, on a unified software platform. We offer an on-demand web-based solution, which empowers CX, UX and Marketing Professionals to cost-effectively manage and conduct sophisticated online research projects. We help them zoom in on the Customer Experience. UZ Mobile is the most powerful solution for Mobile Customer Experience Management. Listen to the voice of your mobile customers, conduct usability testing and UX research on both iOS and Android and on both phones and tablets. Half of Fortune's Most Admired Enterprises are Using UserZoom's Research Suite. They use us to conduct remote usability testing, test their prototypes, or measure customer satisfaction. Find out WHY it's a great idea to work with us.
UserTesting UserTesting is the fastest and most advanced user experience testing platform on the market. The company gives marketers, product managers, and UX designers on-demand access to people in their target audience who deliver audio, video, and written feedback on websites, mobile apps, prototypes, and even physical products and locations. Our top-ranked user research platform: • Receive your test results within an hour • Reach your exact target audience • Access an expert research and testing team • Annotate, bookmark and create clips of your videos • Easily share results with your team • Save time with test summaries and reporting features • White label your videos and reports
Ghostery, Inc. Internet privacy is no longer just for conspiracy theorists – over 20 million people use Ghostery. It’s the web’s largest, most comprehensive and most user-friendly privacy tool. An easy add-on for every major browser and available as an iPad and iPhone app, Ghostery helps people around the world understand and control more than 1,700 trackers that are tracking them when they browse.
RichRelevance RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $10 billion in sales for its clients, which include Target, Costco, Marks & Spencer and Galeries Lafayette. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe. For more information, please visit www.richrelevance.com.
Leanplum Leanplum is a fully integrated optimization solution for mobile apps. The company enables developers, product managers and marketers to unleash the value of customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful analytics. Our founders Momchil and Andrew worked together at Google optimizing video ads. They ran hundreds of A/B tests but soon realized there was no good way to do that on mobile. Momchil and Andrew joined TechStars in 2012 and turned their passion for A/B testing into a SaaS company. Last year Leanplum raised 4.8 million in Series A funding, led by Shasta Ventures, tripled its world-class team and opened a satellite office in Bulgaria! We’re growing even further and are looking for more incredible and passionate talent to join our family.
Sentient Technologies Sentient’s mission is to transform how businesses tackle their most complex, mission critical problems by empowering them to make the right decisions faster. Sentient’s technology has patented evolutionary and perceptual capabilities that will provide customers with highly sophisticated solutions, powered by the largest compute grid dedicated to distributed artificial intelligence. For more information, visit www.sentient.ai. or Call 415-422-9886 Sentient operates distributed artificial intelligence on an unprecedented scale, routinely running multiple distributed AI jobs, on millions of AI processing nodes, producing actionable results validated on large and complex data sets. Utilizing evolutionary computation and deep learning – designed to continuously evolve and improve – Sentient aims to create the world’s most powerful intelligent system. This system enables researchers, innovators and companies to solve mission- critical, high value, problems. Sentient’s distributed artificial
PossibleNOW We provide enterprise preference management solutions that let marketers personalize multi-channel communications to consumers. By enabling consumers to manage their preferences including the preferred contact means, the optimal frequency, products of interest, and account servicing preferences, companies send more targeted messages. Most companies have silos of data spread across divisions or brands. There’s no single view of a customer's preferences. Companies may send messages that are not relevant. Ever-changing privacy legislation such as Do Not Call laws further complicate marketing efforts, Our technology solutions solve this challenge & come with a 100% compliance guarantee. Our expertise in preference management started with privacy and the first cloud-based application for compliance with various state Do Not Call laws. We soon recognized that if companies were to increase marketing effectiveness, they had to go beyond complying with privacy opt-out requirements and e
Truefit True Fit’s Discovery Engine™ helps millions of consumers find footwear and apparel styles that fit and flatter at their favorite retailers. True Fit built the world’s largest platform of apparel, footwear and consumer fit data from millions of consumers and a network of 1,500+ top brands and leading retailers. By deploying a concert of patented algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen. Removing the “will it fit? Will I love it?” barrier builds consumer confidence, opening up the $1 trillion online footwear and apparel market. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to bring more relevant product to market faster.
Certona Certona is the market-leading personalization solutions provider for the world's largest brands and retailers. Trusted by over 550 leading e-commerce sites, the company's personalization platform is the highest performing personalization engine in the industry. Certona has been selected as the Personalization Leader for the Internet Retailer Top 500 for the last 7 consecutive years. Personalize Anytime Anywhere!
Exchange Solutions Unlocking Profitability. One Customer at a Time.™ Exchange Solutions designs, builds and operates intelligent customer engagement programs that use individualized incentives to drive valuable customer behavior change. www.exchangesolutions.com WebRep currentVote noRating noWeight
Nosto Nosto is the fastest-growing personalization solution in the world, enabling any online retailer to deliver their customers personalized shopping experiences - wherever they are. Nosto’s ease of use, powerful algorithms and speed of implementation empowers retailers to start growing their businesses within minutes of getting started, increasing conversion, average order value and customer retention.
Clutch Clutch empowers premier, consumer-focused brands to identify, understand, and engage their Most Valuable Customers (MVCs). Our advanced modular Consumer Management platform enables businesses to centralize and synthesize their customer data spanning in-store, online, social and mobile channels. The data is then analyzed in real-time to create sophisticated customer segments and profiles for unprecedented customer understanding. The analysis is used to strategically develop powerful, personalized campaigns deployed across online, in-store, mobile, social, email and direct mail channels. Every business defines success differently so Clutch developed a next generation CRM platform built specifically for Marketers rooted in versatility and customization to meet their needs. Over 750 brands have partnered with Clutch to help drive customer engagement, earn loyalty and build evangelism to grow and enhance their brand and bottom line. Drop us a line, we’d love to chat with you about your
Amplero Founded in 2016, Amplero is a customer lifetime value management platform that enables marketers to achieve what's not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction to maximize customer lifetime value and loyalty. Using Amplero, marketers in telecom, banking and finance, gaming, and software-as-a-service have seen more than three percent incremental growth in customer revenue and five times retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.
Reflektion Reflektion provides a Predictive Analytics Platform and easily deployable solutions for retailers and brands. We are a passionate team bringing the power of big data and machine learning technologies to our customers. At Reflektion, we hire talented individuals who are self-motivated and willing to create the next big thing.
Cordial Cordial is a behavioral marketing platform built to help marketers observe, analyze, interact, and optimize customer behaviors and messaging in real-time across any channel and device. Cordial’s built this platform to enable marketers and their partners to scale how they listen to what their customers do cross any digital event, analyze audience patterns and behaviors, Interact through direct messaging channels and optimize response and testing in real-time.
SUMO Scheduler -SUMO is a cloud-based scheduling platform that businesses use to automate appointment scheduling, manage customers, staff work shifts, send mass emails, and more. Login from any web browser or mobile device. Manage your business. -SUMO is currently used by 8 mid-market companies and has ~220 paying users.
Coherent Path Coherent Path is a Cambridge, MA software company that’s breaking new ground in predictive analytics and personalization. By applying hyperbolic geometry and other advanced mathematics, Coherent Path builds a map of a retailer’s products and transactions and identifies each customer’s unique journey through that space. Unlike most recommendation engines, the company’s predictive analytics deliver multi-step recommendations designed to optimize the entire customer journey - not just make the next sale. The solution is used by both large and small retailers to obtain rapid insights into customer behavior and preferences, fine-tune content and product recommendations, and to delight customers at every touch point.
Opentopic At the core of Opentopic is unique discovery technology that connects marketers to the high-value content that drives better and more frequent audience engagement across all digital channels. Customers use Opentopic’s Trend Monitoring feature to stay on top of the most relevant and popular content, while Opentopic’s publishing capabilities streamline the process of packaging and publishing content for different digital channels, including web, social and email. Opentopic’s enterprise workflow and compliance features support operations for large companies and an API makes it easy to integrate Opentopic into the marketing tech stack. And, comprehensive analytics give customers a clear view into the performance of their content across channels.
LeveragePoint LeveragePoint is the only software solution for value-based pricing. The LeveragePoint platform enables everyone in your organization to collaborate and align around creating value for your customers. By quantifying what truly differentiates you from your competition, LeveragePoint helps marketing and sales communicate how much value you bring to your customer’s bottom line. Win the price negotiation, shorten sales cycles and capture wider margins. And, as a SaaS (Software-as-a-Service) solution LeveragePoint can be deployed quickly to deliver business results.
cloud.IQ As cart recovery and online conversion experts, we help businesses reduce site abandonment, recover lost sales and convert more customers to increase online revenue by up to 5%. Our real-time technology uses automated emails and dynamic overlays deployed throughout the customer journey, to encourage conversions and recover customers abandoning a website. Clients using our platform typically recover up to 20% of lost sales. Extremely cost effective and easy to integrate, smaller businesses together with brands like Wowcher, Samsung and Space.NK choose cloud.IQ as their conversion partner. Cart abandonment is a universal problem for any business selling online, with an average 75% of consumers regularly abandon purchases at the checkout stage, this can vary significantly depending on the sector and nature of product. An opportunity to boost revenue, our cartRecovery technology recovers and converts as much as 20% of abandoned carts into sales. If you'd like to find out more about
Kameleoon Kameleoon is an online service that allows any website to become dynamically modifiable via a web-application interface. With our Designer product, you'll be able to author a beautiful design for your site easily, without having to learn HTML or CSS. On-demand design tools allow you to add gradients, rounded corners and more to your pages. Businesses can integrate this technology into their own online platforms to offer their users an unprecedented customization experience. With our Analyst product, you'll be able to increase the conversion rate of your site via A/B testing. Create different variations of your pages in minutes, track their performance and analyze results to make informed decisions. Web intelligence has never been easier.
NorthPage NorthPage Cognitive Marketing Analytics is an automated platform of over 5,000 digital marketing best practices that unlocks the what, why, where and how of digital performance for today’s Digital Marketing leaders. We deliver factual, unbiased and personalized guidance for our customers to confidently make changes to improve ROI on their digital footprint. NorthPage is currently serving over 200 enterprise customers and analyzing digital programs in more than 100 countries. For more information please visit www.northpage.com
Wylei Digital direct marketing, evolved. Wylei (www.wylei.com), an Aspire Ventures technology firm, provides real-time adaptive content solutions to agencies and brands to increase digital messaging relevance and engagement. We're proud to be recognized as one of the Three Email Marketing Companies to Follow in 2015 by iMediaConnection! Wylei streamlines “adaptive content” based on real-time geo-location, device, and time of day. The initial use of this technology is often simply an animated countdown timer in an email to create a sense of urgency, which drives a measurable lift in engagement. But the needle truly moves when Wylei’s machine learning engine automatically learns message content “best-fit” patterns in real-time, and then course corrects with the most relevant, engaging option for each individual. This automated intelligence is what truly drives increases in engagement and conversion rates. For more information, visit www.wylei.com.
Segmint Segmint, Inc. is an award-winning provider of data-driven marketing technology. The company's solution securely activates enterprise data to intelligently deliver personalized engagements attributed across all channels. Segmint offers the only technology platform that leverages actual consumer data to help marketers understand and even anticipate the needs of their target audience and serve them highly relevant and personalized advertisements at the precise moment they're considering a purchase. The platform delivers messages to consumers across mobile, web, and more while adhering to strict privacy and security standards. Segmint works with global market leaders including those from financial technology, registrar, insurance, and IT solutions industries, and is headquartered in Akron, Ohio. Segmint offers the SegmintSocial solution, which enables organizations to relevantly engage with customers via social media networks. For more information, please visit www.segmint.com or follo
Newzmate Newzmate is a product development company that helps publishers retain their readers and is giving value to information for readers. With its latest product called Traqli we provide online publishers with a simple tool that helps them bring more loyal traffic and boost readership of their content, thus, increasing revenues. Check our website: http://traq.li or send us your questions to email@example.com
Userlytics Corporation Userlytics provides a combination of a rich feature set for remote user testing of mobile apps and desktop assets in a scalable manner, with a variety of complementary optional services. Advertising agencies, brands and corporate can easily receive feedback from highly targeted demographic profile respondents, recorded in their homes and workplaces while interacting with the prototype or production asset.
NextUser NextUser is a Marketing Automation and Analytics platform for consumer websites that help marketing tools to work in harmony and increase engagement, conversion and lifetime value. Historically, companies have relied on individual solutions (CMS, email, Advertising, etc.) to affect holistic customer behavior. By coordinating them, marketers can deliver messages to the right audience at the right time. They can contextually adapt customer experiences based on user behavior, KPI, engagement, location, etc. With its "open platform", NextUser helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM... Specifically, it’s a unified platform to: 1) Aggregate user data from our tracker and all relevant sources: internal database, CRM, Email, Social Media…. 2) Manage individual user profiles for anonymous and identified traffic across all touch points. 3) Enable marketers to establish user scenarios/workflows at scale without technology resources.
AdPushup AdPushup is an ad revenue optimization tool which can help publishers & bloggers make more money from their existing website traffic using advanced automated A/B testing without the need for any programming knowledge. We help websites fight banner blindness and monetize impressions lost to ad blocking software.
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Martech 5000 - Personalize Optimize Recent News Mentions
prnewswire.com Mar. 20, 2019
Contentsquare Launches Digital Happiness Index To Help Brands Quantify Digital Customer Satisfaction
NEW YORK, March 20, 2019 /PRNewswire/ -- Contentsquare, an AI-powered digital experience insights platform, today launched the Digital Happiness Index (DHI), a ...
dataversity.net Mar. 19, 2019
Behavox Announces Google Cloud Partnership
A recent press release states, “Behavox, a pioneering artificial intelligence data analytics firm, announced today that it has officially been named as a Google Cloud Partner (GCP). With this new partnership, Behavox will be able to combine its strength as a leading AI provider in financial services, along with the abundance of benefits that a …
cmswire.com Mar. 15, 2019
Demandbase Launches Analytics, Surveymonkey Acquires Usabilla, More News
Demandbase launches cross-campaign analytics, Survey Monkey acquires Usabilla, Instart announces DX cloud services and other CX News.
theregister.co.uk Mar. 14, 2019
Following 'Stellar' Flat Sales Growth, Operating Profit Dip, Oracle Says It Has 1,000 Autonomous Database Customers • The Register
Ellison insists Oracle Cloud is less expensive, more secure than AWS – which is why, er, so many people are flocking to it
mmaweekly.com Mar. 10, 2019
PFL Launches Women's Lightweight Division Anchored By Kayla Harrison And Sarah Kaufman
The PFL recently unveiled the roster for its Women's Lightweight Division, the first women's 155-pound weight class in MMA.
prnewswire.com Mar. 6, 2019
Yext Reveals New Oxford Circus London Headquarters, Substantial Team Growth
LONDON, March 5, 2019 /PRNewswire/ -- Yext, Inc. (NYSE: YEXT), the leader in Digital Knowledge Management (DKM), has revealed its new London headquarters for...
customerthink.com Feb. 26, 2019
Optimizely Launches Easy Event Tracking, A New Way To Understand And Optimize Every Element Of The User Journey
New capability lets brands connect any third party data to the leading experimentation platform, allowing businesses to understand the impact of experiments on the metrics that matter most
techcrunch.com Feb. 21, 2019
Freshworks Launches A Load Balancer For Handling Customer Inquiries – Techcrunch
Customer engagement service Freshworks, which was valued at about $1.5 billion in its last funding round, today launched Omniroute, the latest product in its portfolio of tools for customer service agents. Omniroute is essentially a load-balancer for routing multi-channel customer inquiries. Freshw…
thisisinsider.com Feb. 14, 2019
Disney And Hasbro Are Releasing A Bunch Of New 'Little Mermaid' Toys In Honor Of The Movie's 30Th Anniversary This Year — Here They All Are, Business Insider
Ahead of 2019's New York Toy Fair, INSIDER exclusively reveals four new "The Little Mermaid" sets which will be available this summer.
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