Martech 5000 - Mobile Marketing
The most networked companies in the mobile marketing category of the Martech 5000. The ranking is based on Nudge.ai's relationship intelligence analysis of how many business relationships their employees have and how strong those relationships are.
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Martech 5000 - Mobile Marketing
The most networked companies in the mobile marketing category of the Martech 5000. The ranking is based on Nudge.ai's relationship intelligence analysis of how many business relationships their employees have and how strong those relationships are.
LiveRamp LiveRamp enables marketers to use their CRM data such as demographics and purchase history to target online display. Data onboarding, LiveRamp's sole focus, is the technology of the future. With LiveRamp, every marketer can move their offline data online for targeting, analytics, attribution and more. We're proud to be the pioneers of an important new area of marketing technology. LiveRamp offers the highest accuracy, incredible service, and wide audience reach, providing value for marketers, publishers, and ad technology companies. We're always looking for smart and compassionate people to help us blaze a trail. Learn more about working here. LiveRamp is located in both the technology hub of San Francisco and the heart of the media district in New York - and we're always happy to entertain. If you're interested in bringing your existing audience online or being one of our publishing or adtech partners, drop us a line. We'd love to tell you our story and hear yours.
Branch Branch provides solutions that unify user measurement across different devices, platforms, and channels. The introduction of mobile has divided today s businesses, causing inaccurate attribution and links that don t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.
Syniverse Syniverse makes mobile work for the entire mobile ecosystem, including more than 1,500 mobile service providers, enterprises, ISPs and app providers in nearly 200 countries. We deliver innovative cloud-based solutions that ensure superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility – a simple, interoperable experience, anytime, anywhere.
Tapjoy Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy’s SDK is embedded in more than 270,000 apps with a global reach of more than 520 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com. © 2015 Tapjoy, Inc. All rights reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are
AdColony AdColony is a mobile video advertising company whose proprietary Instant-Play™ technology serves razor sharp, full-screen video ads instantly in HD across its network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. As a leading mobile video advertising and monetization platform, AdColony works with both Fortune 500 brands and more than half of the top grossing publishers in the App Store. The company’s reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony’s app developer tools and services provide publishing partners with ways to maximize monetization while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a division of Opera Mediaworks and has offices in Los Angeles, San Francisco, Seattle, New York and London. AdColony was listed in the 2013 and 2014 Inc. 500 Fastest
Urban Airship Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management. Its solutions streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, rich app pages, Apple Passbook passes and Google Wallet cards. With billions of messages and tens of thousands of passes delivered each month, Urban Airship’s technology sparks exceptional consumer experiences, drives app engagement and increases customer loyalty and lifetime value for the world’s largest retail, media & entertainment, sports and travel & hospitality brands. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.
RadiumOne RadiumOne builds intelligent software that automates media buying, making big data actionable for marketers and connects them to their next customer. RadiumOne generates first-party data about actual customers -- from their behaviors, actions and interests demonstrated across the web and mobile. First-party data allows us to create accurate, transparent and scaled audiences for marketers so we can execute precise targeting and bid valuation to identify customers that are in-market for their products, putting the power back into the marketers’ hands.
HelloWorld HelloWorld is a digital marketing solutions company working with the world’s leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen customer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and mobile messaging to continue the conversation. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital solution providers, with offices in Detroit, New York, Chicago, Los Angeles, Nashville, Phoenix and Seattle. HelloWorld's technology is behind highly effective local, national and global campaigns for clients such as Coca-Cola, Microsoft, the Gap and Procter & Gamble. For more information, please visit helloworld.com
Verve Mobile Verve is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company's proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers to identify, reach and engage audiences in real-time. With the industry's most sophisticated closed-loop attribution model, Verve's robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase. Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.
Kargo Kargo is the leading mobile publisher platform. Kargo provides best-in-class mobile advertising solutions for the world’s most elite media companies and brand advertisers across the most recognized premium publishers' mobile and tablet properties. Over 150 companies, such as Meredith, CBS, Univision, Warner Brothers, Billboard, among others, have chosen Kargo to power their mobile and tablet sites, apps and ad creative.
Fyber Fyber (formerly SponsorPay) is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform. Serving approximately 150 million unique users per month, Fyber works with thousands of the world’s leading developers, publishers and advertisers. We are headquartered in Berlin with offices in San Francisco. Visit us at www.fyber.com or follow @Fyber on Twitter.
Tapad Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Tapad provides comprehensive advertising, analytics, and personalization solutions designed to find and use the human relationship between devices to achieve a deeper level of consumer engagement.
SessionM SessionM offers a new approach that helps you cultivate users’ loyalty and earn more from their attention Our platform makes it easy for developers and publishers to promote and monetize high-value activities, using easy-to-understand achievement structures, status sharing and real-world rewards. When users get value for their time, they gladly spend more of it with your content and ads.
Adjust.com adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. Attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user. Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns. adjust is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 500 other major partners and networks worldw
Chartboost Chartboost is the largest business engine for mobile games. Chartboost empowers developers to find new players and monetize their games, by providing them with the tools and analytics to make smarter decisions. The company reinvented distribution through development of the first 100% transparent ad network, and industry’s only Direct Deals Marketplace encouraging developers to work directly with one another. Chartboost powers over 60,000 games from companies such as Supercell, Wooga, NimbleBit, ZeptoLab, Pocket Gems, PikPok, Gamevil, and Chukong, and drives over twelve billion game sessions per month. Chartboost is a Sequoia-backed company with offices in San Francisco and Amsterdam. We're hiring! Check out our current job openings at: https://www.chartboost.com/jobs
AppLift AppLift’s mission is to fuel mobile advertisers’ growth by connecting their products to the right audience globally through technology, data, and services. AppLift is a comprehensive mobile app marketing platform that empowers mobile app advertisers to acquire and re-engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. AppLift’s programmatic media buying platform DataLift provides a wide reach by accessing all automated supply sources in the market. Its data-fueled machine learning algorithm leverages historical campaign data to determine which combinations of targeting parameters perform best in order to enable smart media buying decisions. AppLift works with 500+ leading global advertisers across all verticals, such as match.com, King, Zynga, OLX, Glu Mobile, Myntra, Paltalk and Tap4Fun.
Factual Inc Factual is a location platform that enables personalized and contextually relevant mobile experiences by enriching mobile location signals with definitive global data. Factual’s real-time data stack builds and maintains data on a global scale, with Factual's core Global Places data covering over 65 million local businesses and points of interest in 50 countries. Factual’s platform also provides location based mobile personalization and ad-targeting solutions along with data cleaning and mapping services for business listings and points of interest.
PlaceIQ For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands.
GroundTruth About Ground Truth: Ground Truth is a mobile measurement firm that delivers the precise, timely and actionable mobile intelligence required for operators, advertisers and publishers to measure, optimize and grow their businesses. As the sole provider of actual usage data aggregated from millions of subscribers using True View™, a patent-pending census-based methodology, Ground Truth sets the benchmark for Mobile Internet measurement. Ground Truth is headquartered in Seattle, Washington and is venture-backed by Steamboat Ventures and Voyager Capital. For more information about the company, please visit www.groundtruth.com.
RockYou RockYou is an interactive media company delivering great entertainment to the most engaged audiences online. Its portfolio of free-to-play games includes dozens of company-owned and partner titles across key platforms, genres and demographics. RockYou’s seamlessly integrated video advertising service enables brands to efficiently reach 75M+ consumers on Facebook, web and mobile. Currently ranked within the Top 20 of comScore's Top 100 Video Properties, RockYou is privately held and headquartered in San Francisco.
Fiksu Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences. Fiksu delivers up to 3x overall campaign performance improvement through the power of Fiksu mIQ™, the industry’s only complete mobile marketing infrastructure that combines actionable data, programmatic reach, and ad performance optimization. This integrated system offers all the capabilities a marketer needs to be successful on mobile: mobile ad tracking and attribution, audience segmentation, media buying, retargeting, optimization, and analytics. Fiksu promotes thousands of mobile apps and websites for clients such as Amazon, Disney, Groupon, Coca-Cola, Activision, The New York Times, Dunkin’ Donuts, and Starcom. Additionally, Fiksu offers FreeMyApps®, the world's largest app discovery platform.
StartApp StartApp was founded in 2010 with the goal of consistently developing and providing the most innovative and effective mobile solutions for our partners. With SODA, our unique social data platform, partners can now craft a comprehensive, detailed picture of their users in order to optimize and successfully execute all of their overall mobile strategies. StartApp currently partners with over 220,000 applications with a user base of over 477 million monthly active users worldwide. The company was formed by Gil Dudkiewicz and Ran Avidan and is headquartered in New York City with additional offices in San Francisco, Shanghai, Beijing, Moscow, Stockholm, Tel Aviv, and Sao Paolo. Check out our website as well as our blog, Facebook, Twitter, and LinkedIn pages to learn more about StartApp and for some great articles about app monetization, mobile advertising and more…
Yieldmo Expect more from mobile advertising. We think ads should look great and work great. We combine the best of design and data to invent new formats, ruthlessly optimize them, and deliver unprecedented results. If you'd like to learn more about our formats and the design-thinking behind them, reach out to our team to start a discussion.
MobileFuse Founded in 2010, MobileFuse is a mobile-first advertising company that leverages location based context we call Mindset Targeting to understand and optimize to a user’s behavior in real time. Our team relies on Dashboard, an in-house cloud-based workflow platform that allows the company and its partners to operate with efficiency while delivering award winning level of client service. Furthermore, our proprietary technologies include a mobile VAST ad server, self-serve video encoding and optimization engine. Our culture was baked in mobile from the moment Ken and Val decided to start a company focused on mobile advertising. Today the entire team of “MFusers” are mobile advertising experts. The company is filled with energy that fuels our understanding of mobile technologies and how they relate to advertising with data. Early on we realized that mobile technologies will change rapidly, thus our approach was to build a strong foundation that can be flexible with those shifts and integr
Mobusi Mobusi is a mobile and web performance advertising agency. We offer our advertisers the opportunity to reach their performance goals through a wide variety of traffic sources including our direct publishers, media buying, RTB and affiliation. Our specialties are: - CPI (Cost per Install) campaigns - Mobile subscriptions -CPC self-service Our central offices are in Madrid(Spain) and Mexico DF. Our working environment is informal yet full of hard workers.
Zaius For direct-to-consumer marketers who need to increase revenue, Zaius B2C CRM unites all customer interaction data in a single platform, empowering marketers to understand revenue-drivers and orchestrate campaigns that maximize customer lifetime value. Unlike Salesforce, Adobe, and other legacy solutions, Zaius is truly channel-agnostic, and arms marketers with the event-level behavioral intelligence needed to engage customers whenever and wherever it will be most effective. Zaius is based in Boston and backed by investors including Matrix Partners, _Underscore.VC, and Leaders Fund.
Adlib For close to 15 years we’ve immersed ourselves in the Digital, Marketing, Creative, Technology, eCommerce and UX communities. Out of this has arisen a highly respected and experienced team regularly called on to share their unrivalled knowledge and connect the finest talent with ambitious start-ups, thriving SMEs, agencies of all shapes and sizes, challenger brands and global organisations. Everybody who works at ADLIB shares a simple goal: To be the most ethical, talented and successful bunch of Digital, Marketing, Creative, Technology, eCommerce and UX people in the recruitment industry that you’ll ever know. Web: http://www.adlib-recruitment.co.uk Twitter: http://www.twitter.com/adlibrecruit
Upstream Upstream is a transformational innovation consultancy. Public and private sector organizations engage us when the status quo no longer achieves desired impact. We help them create and transform value propositions through a systemic human-centered approach. We do this by leveraging established human behavior models as a platform to articulate why people do what they do and develop holistic solutions that achieve desired impact. Engagements provide our clients with a unified point of view to align diverse groups of people and overcome the most common cultural barriers to transformational innovation. upstreamthinking.com twitter.com/upstreamthought
S4M S4M – the Mobile Shopper Advertising Platform – is the first and only mobile advertising technology to connect brands with consumers, by bridging the gap between digital advertising and the real-world. S4M’s mobile-first technology is the only platform to have received the MRC (Media Rating Council) accreditation across the entire mobile user journey. Its unified technology empowers brands with full transparency and control from impression to consumer conversion (in apps or mobile sites) and physical points of sales.
Cordial Cordial is a behavioral marketing platform built to help marketers observe, analyze, interact, and optimize customer behaviors and messaging in real-time across any channel and device. Cordial’s built this platform to enable marketers and their partners to scale how they listen to what their customers do cross any digital event, analyze audience patterns and behaviors, Interact through direct messaging channels and optimize response and testing in real-time.
GetSocial GetSocial helps websites analyze their social sharing activities. By tracking every share made on your website, we are able to identify: - Which users shared; - Visitors & conversions generated by shares; - Shares by product; - Users sharing by product; - Shares by social network; And more! As we track everything on the user level, you will meet: - Influential users (who bring traffic and conversions) - Top converting social networks - Lost opportunities (engaged users who didn't convert). We would love you to meet your customers in a closer way. Start your free account at http://getsocial.io/
Jampp We are on a mission to make it easy for companies to promote their mobile apps, drive users and re-engage them to deliver customers and revenues. Although we started in Argentina, we have very global ambitions. We currently have teams in the beautiful cities of Buenos Aires, London, San Francisco, Cape Town and Rio de Janeiro. We love what we do. We are a fast-growing team of fun, creative, passionate hackers and business folks looking to work with like-minded innovators. We believe our team is our greatest asset. This is no BS. Our next great innovation will be generated by you.
Ubimo With Ubimo, advertisers can leverage real world context together with the latest programmatic media buying technologies to accurately reach their target audience. Ubimo's platform goes beyond location, transforming latitude and longitude, first party data, live weather and local events into greater context and awareness of the audience's current state of mind. Enabling dynamic and relevant messaging tailored to the users experience.
Widespace Widespace is a privately owned entrepreneurial company with its head office in Stockholm. We have 220 employees in 10 countries and we are still expanding. With an average age of 32, we are a young company with many nationalities, who all have expertise in mobile advertising from backend to sales responsibilities. It is important for us to have fun at work, because that contributes to our successes. We are certain of that.
SIM Partners SIM Partners technology empowers Enterprise brands to maximize digital marketing results at a local level by optimizing location-specific content and business information to dominate local, mobile and social search results for hundreds or thousands of local entities. SIM Partners provides a full suite of scalable and automated digital marketing technology, anchored by automated local marketing SaaS solutions, Velocity and Velocity Social. The Velocity platform enables brands to optimize their content and location information through social, local search and mobile channels to maximize results for stores and locations. A social CRM tool and extension of the Velocity platform, Velocity Social enables large brands to effectively manage social communities for multiple locations on Facebook, Twitter and LinkedIn and empower locations to build their businesses with social media while ensuring each post complies with brand standards. For more information: www.simpartners.com/velocity Blog - L
LifeStreet Corporation LifeStreet Media is a leading global in-app advertising technology company. The company’s platform delivers breakthrough monetization levels for publishers and extraordinary volumes of engaged app users for advertisers. LifeStreet Media reaches over 600 million app users each month, has driven over 400 million app installs, and has paid out over $200 million in ad revenues to publishers. Headquartered in San Francisco, the company was named as an AlwaysOn’s 2014 OnMedia Top 100 Private Company. For more information, please visit: www.LifeStreet.com
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Martech 5000 - Mobile Marketing Recent News Mentions
americanbankingnews.com Jun. 18, 2019
Upland Software Inc (NASDAQ:UPLD) Sees Significant Growth In Short Interest
Upland Software Inc (NASDAQ:UPLD) was the recipient of a significant growth in short interest in the month of May. As of May 15th, there was short interest totalling 2,091,800 shares, a growth of 29.6% from the April 15th total of 1,614,300 shares. Currently, 11.8% of the company’s shares are short sold. Based on an average […]
adtechdaily.com Jun. 14, 2019
Mobile Industry Leader Adjust Secures One Of Europe’S Largest Funding Rounds In 2019, Raising $227 Million
Led by new investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and existing investor Highland Europe, the company’s round brings its total funding to $250 million San Francisco / Berlin / Tokyo — Adjust, the industry leader in mobile measurement and fraud prevention, today announced it has raised $227 million in a new round of funding. …
streetfightmag.com Jun. 13, 2019
After Foursquare Acquisition, Placed Founder David Shim Talks Teaming Up With A Major Competitor
How did a Seattle-based ad tech company move up the ranks to become an industry darling, less than eight years after its launch? And how does the new relationship between Foursquare and Placed, whi…
venturebeat.com Jun. 10, 2019
Google Assistant Launches In Waze On Android In The U.s.
Google Assistant is now available in the Waze app for Android users in the U.S. This integration was first previewed in May.
techcrunch.com Jun. 8, 2019
Former Unity Technology VP Files Lawsuit Alleging CEO Sexually Harassed Her – Techcrunch
Unity Technologies, the multibillion-dollar gaming engine, is facing a lawsuit from its former VP of global talent acquisition, Anne Evans, who accuses CEO John Riccitiello of sexual harassment. The sexual harassment allegedly took many forms — ranging from making sexist jokes to propositioni…
fortune.com May. 31, 2019
Applovin CEO: Exploring 2020 IPO To Raise $1 Billion
Following other IPOs that failed to pop
uk.advfn.com May. 23, 2019
Taptica International Ltd Appointment Of Non-Executive Director
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adexchanger.com May. 15, 2019
Jampp Jumps Into Programmatic User Acquisition And Away From Ad Networks
Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a lot of research to find the right partners,” said Gabriel Sampaio, growth lead for digital channels at Rappi, an on-demand... Continue reading »
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