exchangewire.com Nov. 22, 2017
Email Still Relevant Tool For APAC Marketers
Reports of demise of email greatly exaggerated. That is what Dynamic Yield would like to convey to detractors who decry effectiveness of it as martech tool.
adexchanger.com Jun. 24, 2019
What’S On Tap For Dynamic Yield After The Mcdonald’S Acquisition
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and... Continue reading »
billboardinsider.com Apr. 29, 2019
What Mcdonald's Acquisition Of Dynamic Yield Means For DOOH And Personalization
With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition [...]
adweek.com Apr. 24, 2019
What Mcdonald’S Acquisition Of Dynamic Yield Means For DOOH And Personalization – Adweek
Brands are able to target their consumers are every touchpoint feasible.
fool.com Apr. 11, 2019
Mcdonald's Is Paying For The Unexpected In Its Dynamic Yield Purchase -- The Motley Fool
The burger giant's tech acquisition is about more than automated upselling.
streetfightmag.com Apr. 5, 2019
LBMA Vidcast: Alibaba's Flyzoo Hotel, Mcdonald's Acquisition Of Dynamic Yield
On this week’s Location-Based Marketing Association podcast: Samsung’s “Refrigerdating,” PrivateAcre, Alibaba’s FlyZoo hotel, McDonald’s buys DynamicYield, Oreo …