forbes.com Jul. 7, 2019
In An Age Where Experience Rules, Content Still Shares The Throne
If you want people to choose to engage with you, you need to tell a certain story in an emotionally informed way—whether it’s a blog post or sales deck. My friend, Rebecca Lieb likes to say content is the atomic particle of all marketing. You can’t do anything well without it
relevance.com Jul. 5, 2019
15 Must-See Content Marketing World 2019 Sessions
Content Marketing World 2019 is nearly here and the excitement levels among content marketers and everyone associated with content marketing and management is going skywards. The event is choc-a-bloc with sessions which often leaves participants in a dilemma as to which one to choose. We have tried to make things easier for you so that …
resonate.com Jul. 1, 2019
What The Heck Does Neuroscience Have To Do With Marketing?
The act of telling stories has been around since the beginning of time. In fact, it’s one of the few things that connects us as human beings. Before there was texting, snail mail or even written language, people told stories to build and sustain relationships. Despite how far society has come, humans are still storytellers …
contentmarketinginstitute.com Jun. 4, 2019
Why Your Audience Needs Stories: It’S A Brain Thing
Wonder why one piece of content leaves you cold while another hooks you? Learn how the right story taps deep into the brain – Content Marketing Institute
contently.com May. 13, 2019
How Can Sales Enablement Drive Content Marketing ROI? — Contently
Shadow your sellers. Learn how they work. Naturally, you'll start to see a lot of opportunities to help them out.
contently.com Apr. 24, 2019
7 Steps For Building A Better Content Program
As companies mature, they're finding ways to show the value of content. They're balancing quality and quantity, and you can too by following these steps.