adexchanger.com Jun. 24, 2019
What’S On Tap For Dynamic Yield After The Mcdonald’S Acquisition
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and... Continue reading »
pymnts.com Apr. 30, 2019
How Startups Aim To Personalize The Drive-Thru
Retail news: 5thru is looking to help quick-service restaurants (QSR) provide customers with a more personalized experience at the drive-thru.
pymnts.com Apr. 29, 2019
When Loyalty Is The Key Differentiator For Apps
Mobile order-ahead apps have morphed into a commonplace offering with QSRs, and loyalty programs can serve as key differentiators.
techcrunch.com Apr. 17, 2019
An AI Startup’S Mcpivot – Techcrunch
Five years ago, Dynamic Yield was courting an investment from The New York Times as it looked to shift how publishers paywalled their content. Last month, Chicago-based fast food king McDonald’s bought the Israeli company for $300 million, a source told TechCrunch, with the purpose of rethink…
streetfightmag.com Apr. 11, 2019
Measuring The Impact Of Mcdonald's Push Into Automation, Personalization
With the right personalization and automation technology in place, McDonald’s is said to have plans to learn about customers through their ordering behaviors. More specifically, McDonald’s is plann…
pymnts.com Apr. 8, 2019
Mcdonalds' Curtails Late-Night Menu | PYMNTS.com
McDonald's is limiting its late-night menu in a move that could lead to faster service and make it easier for staff to work the night shift.