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Mayur Gupta Chief Marketing Officer
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Mayur Gupta Recent News Mentions
adage.com May. 7, 2019
Kraft Heinz Restates Earnings And A Win For Instagram With The Royal Baby: Tuesday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here . What people are talking about today The Duchess of Sussex, aka Meghan Markle, gave birth yesterday, and she and Prince Harry became the first Royals to announce the birth on Instagram. On a tasteful dark-blue background, “It’s a boy” was posted on their @sussexroyal handle, together with the statement, "Their Royal Highnesses the Duke and Duchess of Sussex are overjoyed to announce the birth of their child." It’s good news for the platform, says Fast Company, which speculated: “Now that Instagram birth announcements have the royal seal of approval, expect more people to follow suit.” The two previous Royal births, of Prince Williams’s children Charlotte and Louis, were announced on Twitter. Mark Zuckerberg must be wondering where he went wrong. While news about the royal birth is so far scant, other than a brief TV appearance by Prince Harry, that hasn’t stopped the U.K. media from devoting acres of coverage to it this morning: the Daily Mail, for one, managed to publish a 23-page supplement despite there being no photos of Baby Sussex so far. U.S. media is also excited: Newsweek asked : "Could Meghan and Harry's new baby royal eventually become president of the United States?" Kraft Heinz restates earnings There’s yet more trouble at Kraft Heinz, which said yesterday in a regulatory filing that it plans to restate earnings after it found evidence of employee misconduct that increased the cost of products sold. “During the course of a thorough internal investigation, some discrepancies were uncovered which affected the way earnings were calculated between periods,” Kraft Heinz said in the filing. As Bloomberg News reports , “The effects of the restatements for 2016, 2017 and part of 2018 for supplier rebates and other misstatements are expected to be less than 2 perce
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