cmswire.com Aug. 20, 2019
Data Is Getting Very Personal
Privacy responsibility — how we use, secure and share data — is increasingly becoming a differentiator.
cmswire.com Jun. 20, 2019
5 Principles For Smarter Customer Data Management
Whether you’re just starting to think about your data, or have been managing your data for a while, a few fundamental principles hold true.
cmswire.com Mar. 13, 2019
Keep Your Data Tidy To Deliver Great Customer Experiences
Simplification is the name of the game with customer experiences: make life easier for your customers and make delivering great CX easier for your team.
cmswire.com Nov. 26, 2018
A Simple Customer Experience Equation
As customer-minded companies gain ground, it’s more important than ever for companies of all sizes to understand the Customer (with a capital ‘C’).
cmswire.com Aug. 22, 2018
The Difference Between Quality Of Data And Data Quality
Common data problems marketers experience.
cmswire.com Aug. 21, 2018
Why Marketing And IT Need To Collaborate On Data Quality
Access to high quality data can change the way a marketing team works. A close collaboration between IT and marketing makes this possible.