adexchanger.com Jun. 24, 2019
What’S On Tap For Dynamic Yield After The Mcdonald’S Acquisition
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March. Dynamic Yield’s technology has been integrated into the drive-thru experience at roughly 700 McDonald’s restaurants in North America so far with plans to roll out more and... Continue reading »
billboardinsider.com Apr. 29, 2019
What Mcdonald's Acquisition Of Dynamic Yield Means For DOOH And Personalization
With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition [...]
adweek.com Apr. 24, 2019
What Mcdonald’S Acquisition Of Dynamic Yield Means For DOOH And Personalization – Adweek
Brands are able to target their consumers are every touchpoint feasible.
fool.com Apr. 11, 2019
Mcdonald's Is Paying For The Unexpected In Its Dynamic Yield Purchase -- The Motley Fool
The burger giant's tech acquisition is about more than automated upselling.
streetfightmag.com Apr. 5, 2019
LBMA Vidcast: Alibaba's Flyzoo Hotel, Mcdonald's Acquisition Of Dynamic Yield
On this week’s Location-Based Marketing Association podcast: Samsung’s “Refrigerdating,” PrivateAcre, Alibaba’s FlyZoo hotel, McDonald’s buys DynamicYield, Oreo …
fool.com Apr. 1, 2019
Why Mcdonald's Put Dynamic Yield On Its 300 Million Dollar Menu -- The Motley Fool
Integrating the start-up's tech into its digital menus and apps will help the chain predict what's most likely to appeal to any specific customer -- and offer it to them.